|Three-eyed pie monster is sad|
...uh oh. Am I defending a brand based on something which was entirely fabricated by their own marketing department so that they could sell more of their products to people like me?
Right... deep breath. Don't worry... there is still time to redeem yourself...
But it didn't take long for companies to take advantage of their own success, cutting costs and letting the reputation of their brand name alone bring in the revenue. If the lower quality of product led to reduced revenue, they would turn to marketing to bump up their reputation, rather than improving product quality. Marketing is expensive, but it is cheaper than making real improvements to your product!
With such a powerful voice in the media through their advertising campaigns, companies took things a step further - they can bribe people into buying their products with promises of social status and happiness that are totally unrelated to the quality of the product. They essentially sell, not something itself, but the mere hope of something. It's extremely powerful, and when you understand a little of human psychology, it is not difficult to see why it works.
But it is, in my opinion, immoral. It is not immoral on the part of consumers, because it is the marketeer who is being irresponsible with their promises, but unfortunately it is the job of consumers to rectify the situation, because producers sure aren't going to do it voluntarily.
Is it ever appropriate to defend a brand name?
|"Ecover takes ecological, economic |
and social aspects into account from the
origins of the raw materials, to the
biodegradation of the final products."
from Ecover's environmental policy.
Look out for brands whose name is based on real, provable quality, best ethical practices and stands for the things that you actually care about, rather than what the advertisers think you should care about. And one big question: do you actually need this thing at all?
Images: Pie by the author; vintage advertising from http://www.wholesale-prints.net; Ecover image from Ecover website